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Conference program

Our workshops will be held on  23 May 2019 @ AMERON Hotel ABION Spreebogen Berlin

Conference program on 24 May 2019, 09:00 – 17:30
@ The Bolle Festsäle Berlin

Welcome & Conference Opening

 

Steve Warren
CEO
Mapp

 


Christian Sauer


Christian Sauer
Founder & Board Member
Webtrekk

 

6 Ways Raw Data can bring New Business Value to Existing Solutions through New Possibilities

  • Key strategic and operational advantages in using raw data
  • How to go radically beyond limitations of existing analytics solution
  • Applying raw data reactively and proactively to organizations
MAVA

Piotr Birketoft

Piotr Birketoft
Senior Digital Analytics Specialist
MAVA Denmark

Game Changer AI – How Smart Data, Algorithmics and Automation rule Digital Marketing

  • AI for Performance and Customer Journey Marketing
  • AIoT: Connected Marketing in AI driven IoT
  • AI beyond the GAFA World
DATAlovers

Peter Gentsch

Peter Gentsch
Professor of International Business Administration
University of Applied Science and Digital Marketing, DATAlovers

B2B Customer Journey: From “User-Centric” to “Company-Centric”

  • How can we measure the advancement of digitalization in a steel company? Which KPIs are the most important?
  • How is it possible to set up website tracking that connects website data with a pre-existing database?
  • Practical Examples: Customer Lifetime Value and Marketing Attribution Models that are company-based instead of user-based.

Dr. Elena Ossella De Filippo
Teamlead Digital Reporting
Kloeckner.i GmbH

Predictably Outperforming – How to win the Digital Content Race in an Age of Machine Learning

  • Learn why it is crucial to develop digital content that is tailored to customer search intent
  • See how search data is now more than ever a reliable indication of what people want, what topics they are interested in and how interested they are in buying
  • Get insights into how this can lead to new market opportunities for businesses
Searchmetrics

Volker Smid

Volker Smid
CEO
Searchmetrics

How to successfully integrate data sources and visualize KPIs using Live Data Dashboards

  • What a company-wide Live Data Dashboard consists of
  • How to easily and effectively choose data priorities
  • How to recognise and asses patterns and anomalies in your data

Jonas Rashedi
Head of Data Intelligence & Technologies
PARFÜMERIE DOUGLAS GMBH

ROI-driven Content Marketing

  • Learn what ROI-driven content marketing is all about
  • Check out Crispy Content’s approach to ROI-driven digital marketing
  • Get insights into performance-orientated content marketing methods
Crispy Content

Gerrit Grunert

Gerrit Grunert
Founder and CEO
Crispy Content

From 100 to 1! The Art of Centralizing 100 Individual Accounts into 1 Global Account

  • Learn about Porsche’s challenges to centralize 100 individual accounts into 1 global account
  • How Porsche puts multi-national, brand and application reporting into practice
  • See how Porsche handles 20 countries, 7 applications per week, 6 brand accounts per country, 3 development teams with only 1.5 Web Analysts
Porsche Holding

     

Bernhard Richter
Digital Project Manager

Isabella Schlager
Project Manager Digital Business

Porsche Holding

Rethinking Attribution Models with Webtrekk’s Customer Journey Analysis

  • Marketing budget optimization through dynamic touchpoint tracking
  • Custom metrics for an optimal customer journey display
  • Campaign-specific tracking with full raw data

Frank Piels

Frank Piels
Customer Journey Expert
ING

Merging customer acquisition and retention: Make informed decisions throughout the entire customer journey

  • Brands have to fight for repeat business harder now than ever. Get insights into how re-acquisition tactics can be hugely optimized via use of data generated from lower-funnel activities such as purchases, product use and customer inquiries.
  • Learn how brands can utilize their CRM insights to retain direct customer access and simultaneously gain a competitive advantage.
  • Discover how to stay on top of consumer demands and prevent churn.
CrossEngage

Markus Wübben

Dr. Markus Wübben
Co-Founder & CDO
CrossEngage

The cost of producing bad data: what it takes to build a good data culture

  • How to avoid a “data junk drawer” through sustainable and carefully selected tracking
  • How fast-moving companies can ensure reliable tracking that’s resistant to changes and release cycles
  • Why building reliability and relevance for analytics requires discipline and thoughtfulness

Stefania Olafsdottir

Stefanía Ólafsdóttir
CEO & Co-Founder
Avo

Multitouch Attribution and Data-Driven Marketing at Flixbus

  • How data is collected, analyzed and activated throughout all channels
  • How data-driven Marketing management works via multitouch attribution
  • How Flixbus uses ROI-driven resources for every marketing channel

Kristina Lesch
Senior Marketing Intelligence Manager
Flixbus

DATA LOVER Expert Panel

  • Are you facing the challenge of how to effectively use data?
    Then you should get inspired by our first-class Expert Panel who will discuss the latest data trends live on stage.
  • Other topics will be marketing analytics, reporting standards and business intelligence.
  • With this panel lineup you’re guaranteed to get fresh perspectives and unconventional solutions for your daily data challenges.

Michael DiestelbergMartin Sinner

Matthias Bettag

 

 

 

 

Speakers:

Michael Diestelberg – Vice President Product & Marketing, Webtrekk
Martin Sinner – Serial Entrepreneur u.a. Idealo
Jasper Sasse – Managing Director, XAD spotteffects
Matthias Bettag – Senior Data Strategist, ODOSCOPE
Marc Preusche – Founder & Managing Director, LEROI Consulting

 

Start-up Contest – Award Ceremony

Awarding the winner of Webtrekk’s Start-up Contest

The Webtrekk Start-Up Contest provides selected start-ups with free usage of our well-established platform. The contest is aimed at any start-up that is digital, has a web-based offer and has been in business for less than four years.

Start-Up Contest 2019_D_2_1200x628 -24 4_EN

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