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Frank PielsFrank Piels

Customer Journey Expert – ING


Presentation title

Rethinking Attribution Models with Webtrekk’s Customer Journey Analysis

About the presentation

  • Marketing budget optimization through dynamic touchpoint tracking
  • Custom metrics for an optimal customer journey display
  • Campaign-specific tracking with full raw data

About Frank

Frank is working at ING as a Customer Journey Expert since January 2018.
He is part of the Business Banking tribe and is especially focussing the data driven marketing.

Frank has a great passion for web analytics. So he started his career as a web analyst.