Dr. Markus Wübben
Co-Founder & CDO
Merging customer acquisition and retention: Make informed decisions throughout the entire customer journey
About the presentation
- Brands have to fight for repeat business harder now than ever. Get insights into how re-acquisition tactics can be hugely optimized via use of data generated from lower-funnel activities such as purchases, product use and customer inquiries.
- Learn how brands can utilize their CRM insights to retain direct customer access and simultaneously gain a competitive advantage.
- Discover how to stay on top of consumer demands and prevent churn.