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Speaker

Markus WübbenDr. Markus Wübben

Co-Founder & CDO
CrossEngage

 

Presentation title

Merging customer acquisition and retention: Make informed decisions throughout the entire customer journey

About the presentation

  • Brands have to fight for repeat business harder now than ever. Get insights into how re-acquisition tactics can be hugely optimized via use of data generated from lower-funnel activities such as purchases, product use and customer inquiries.
  • Learn how brands can utilize their CRM insights to retain direct customer access and simultaneously gain a competitive advantage.
  • Discover how to stay on top of consumer demands and prevent churn.