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Peter GentschPeter Gentsch



Presentation title

Game Changer AI: How Smart Data, Algorithmics and Automation rule the Digital Marketing

About the presentation

  • AI for Performance and Customer Journey Marketing
  • AIoT: Connected Marketing in an AI driven IoT
  • AI beyond the GAFA World

About Peter

Peter is an entrepreneur and an expert in digital management and Big Data with significant experience of working for start-ups. He has personally founded several businesses, including BIG Social Media GmbH, which he sold to USU AG, a company with a listing on the DAX Stock Exchange in Frankfurt, and for which he is currently implementing a globalization strategy.

He supports DATAlovers’ growth with his experience and his personal network of contacts. As a scientist, he also has exceptional insight into the theoretical foundation and scientific rigor of the techniques and methods of DATAlovers.

In 2010, he was the joint recipient of the Innovation Award from the German Market Research Foundation (Deutsche Marktforschung) alongside Lufthansa. Alongside Deutsche Post/DHL he received the International Digital Communication Award in 2011, while he also won the German Prize for Online Communication in 2014.

In addition, he founded the exclusive Social Media Excellence Circle, which counts enterprises such as Audi, Bosch, Daimler AG, Deutsche Post, Lufthansa, Microsoft, Telekom, Otto Group and O2 among its members.

Join the DATA LOVER SUMMIT to network with Peter. He can provide us with experience that we can build on!

Get your ticket here.