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Speaker

Piotr BirketoftPiotr Birketoft

Technical Lead, MAVA Denmark

 

Presentation title

MAVA (Management Value) for Danish Libraries – Value-added Webtrekk data made publicly available

About the presentation

Management Value (MAVA), a Copenhagen based digital agency specialized in KPI reporting and digital analytics, is not only the Danish Digital Libraries’ (DDL´s) web agency but also responsible for providing this information to the public.

Piotr is going to present how MAVA used Webtrekk as their partner for customer analytics to collect anonymous visitor data.

About Piotr

Piotr is a Senior Digital Analytics Expert with 21 years of experience in the field of Web and Digital Analytics. The last 15 years, his focus has been Digital Analytics, specifically end-to-end setup and use of Advanced Digital Analytics from both the Business side, as well the technical side of the challenge.

He is specialized in integration of different channels into one, comprehensive picture, as well as an expert for high end, demanding Analytics projects from integration to business optimization, Business intelligence and setup remodelling.

He worked with with corporations such as AP Moller Group, Danish Ministry of Finance and Digitalization, Novo Nordisk, Lundbeck and Nilfisk Advance, Copenhagen Municipality and many others.

Take you chance to meet Piotr to get more specific information about the case at the DATA LOVER SUMMIT.

Get your ticket here!