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Volker SmidVolker Smid


Presentation title

Predictably outperforming – How to win the digital content race in an age of machine learning

About the presentation

  • Learn why it is crucial today to develop digital content that is tailored to the search intentions of your customers.
  • Learn why search data is now more than ever a reliable indicator of what people want, what topics they are interested in and how interested they are in buying.
  • See how this can lead to new market opportunities for your business.

About Volker

Volker Smid is the CEO of Searchmetrics and has over 25 years of management experience in the technology and media industry. Before joining Searchmetrics, as the Head of Digital & Technologies at the Holtzbrinck Publishing Group, Volker Smid was responsible increasing the Group’s focus on its online business. He was also responsible for the development and coordination of interdivisional system technologies and for the Holtzbrinck business division Digital, Information & Services. As the CEO of Searchmetrics, Smid contributes his extensive knowledge of the online sector to drive the ongoing international expansion of the Berlin-based group.

Before his time at Holtzbrinck, Volker Smid was the CEO of Hewlett-Packard GmbH, Vice Chairman of BITKOM, President EMEA and Asia/PAC at Novell Inc. in London, SVP Sales Midmarket Parametric Technology in Boston, Munich and Tokyo and SVP at POET Inc. in San Mateo, California. A decisive factor in his early professional development was his founding of a company with 3 partners that later grew to employ 200 persons. Volker Smid (who has a degree in Computer Science and Business Administration) was also shaped by working with various major companies in all the world’s key economic regions.

Don’t miss to see Volker for this presentation on stage and for further discussions in the networking area.

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