Go to top

Workshops

Workshop program on 23 May 2019 @ AMERON Hotel ABION Spreebogen Berlin

 

The Hidden Champions in Webtrekk

[Workshop in German]

Thursday, 23 May 2019, 13:30-15:30

At a glance

Our Webtrekk Training Team will run through Webtrekk Analytics basic and core functionalities. In addition, they will take you through the most common mistakes made with the Webtrekk platform. Their focus is to teach you how to use the interface, the analytics and the reporting area correctly. There will be practical exercises where you can train your newly learned knowledge.

Who should attend

Everyone who is new to working with Webtrekk or who needs to refresh their knowledge of Webtrekk.

Workshop presenters

Florian Richter

 

 

 

Florian Richter
Director Implementation & Client Training, Webtrekk
Florian is Head of the Training Department at Webtrekk. In his career he worked as Key-Account Manager and Training implementing a tremendous number of workshops and training.

Robert Prüfer
Digital Analytics Trainer

Robert is a Digital Analytics Trainer at Webtrekk. He is focused on enabling and empowering customers to use the full power of Webtrekk. His trainings cover everything from introduction training for beginners to advanced and expert topics.

Become a Webtrekk-Pro! Get your ticket now!

From KPIs to Higher User Engagement & Loyalty

[Workshop in German]

Thursday, 23 May 2019, 13:30-15:30

At a glance

This workshop is about the definition and usage of KPIs. Discover how to identify relevant key metrics for specific uses. Learn how to turn those metrics into meaningful insights. The workshop focus is using KPIs for interpretation and optimization of user engagement and loyalty.

Who should attend

Analysts and anyone else who would like to expand their portfolio of key metrics.

Workshop presenters

Michael Engberding

Alexander Moll

 

 

 

Michael Engberding
Consultant Digital Analytics, Webtrekk

Michael has great know-how in analytics, technology and marketing. Previously, he worked for Stay Friends and Optivo. He been working as a Webtrekk Consultant since 2017 with B2B, E-Commerce and Publishing clients.

Alexander Moll
Senior Consultant Data Analytics, Webtrekk

Alexander has been working as a consultant since 2009. Previously he worked for UBS and Payback. At Webtrekk, he works with primarily with our finance and E-commerce sector clients.

Don’t miss this!

Tracking made easy: Smart Pixel

[Workshop in English]

Thursday, 23 May 2019, 13:30-15:30

At a glance

The basis for web analysis with Webtrekk is the Pixel. In order to use Webtrekk, it is necessary to add Webtrekk code to your website. Since modern web applications don’t follow the same practice, Webtrekk developed the Smart Pixel – a standalone tracking script optimized for manual implementation and common libraries and frameworks. In this workshop we’ll show you the benefits of the Smart Pixel and how to simply integrate it into your website.

Who should attend

Web Developers or anyone who is responsible for technical integrations.

Workshop presenters

Thomas Kalinna

 

 

 

Thomas Kalinna
Senior Technical Consultant, Webtrekk

Thomas is a service orientated Senior Technical Consultant. His primary goal is customer satisfaction. Taking the motto: “Can’t be done – there’s no such thing,” he completed numerous projects when the demands were too complex and impossible to meet using “standard” functionalities.

This is going to be great! Be there!

Webtrekk Analytics for Google Analytics Users

[Workshop in English]

Thursday, 23 May 2019, 16:00-18:00

At a glance

In this session, we’re going to dive into Webtrekk Analytics and look at how you can find the same information in Webtrekk that you can find in Google Analytics.

Who should attend

Anyone who has worked with Google Analytics and now needs to use Webtrekk Analytics. If you find yourself biased towards “Google Analytics thinking” you should come along to this session.

Workshop presenters

Lillian Haase

 

 

 

Lillian Haase
Senior Digital Marketing Manager, Webtrekk

Lillian has been working as a Digital Marketer since 2008. She is presently the Senior Digital Marketing Manager at Webtrekk. Lillian has a passion for analytics and performance optimization based on data-driven insights. During her work as a Digital Marketer she’s had extensive experience with a wide variety of clients, budgets, tools, and different ways of working. She has extensive technical and strategic experience.

Be inspired by Lillian at our DATA LOVER SUMMIT! Get your ticket here.

Webtrekk feeds Tableau – Introduction to Webtrekk Raw Data Analysis with Tableau

[Workshop in English]

Thursday, 23 May 2019, 16:00-18:30

At a glance

How can I merge data silos together and generate additional value?

Learn how to export, import and enrich data, save it in a database or data warehouse, then connect the data within Tableau and Webtrekk. Learn about and explore data-modelling in Tableau, including getting an overview of the BI journey.

Who should attend

Analysts who want to combine big data, BI Analysts, digital transformation stakeholders, technology stack decision makers.

Workshop presenters

Miko Meller

Sarah BarthChristina Möller

 

 

 


Miko Meller
Consultant Data Analytics, Webtrekk

Miko started out working as a Project Manager, moving into BI Consulting in 2012 followed by a Data Analyst position. He has played a lead role in many projects based on a wide variety of SAP tools, proprietary and open source software. At Webtrekk, he supports analysts via data collection and data system connections for enriched data and data-based predictions.

Sarah Barth
Pre-Sales Consultant, Webtrekk

Sarah has been working in Digital Analytics for several years. As a former UX designer her mission is transporting insights via strong visualization. She has been working for Webtrekk for more than a year as a Pre-Sales and Customer Success Manager.

Christina Moeller
Senior Technical Consultant, Webtrekk

Christina has been working as a Technical Consultant and Pre-Sales Manager for around two years. With a Marketing Intelligence and BI background she has a passion for answering analytical questions and deep diving into data.

Don’t miss this! Get your ticket here!

How to Deep Dive

[Workshop in German]

Thursday, 23 May 2019, 16:00-18:00 @ AMERON Hotel ABION Spreebogen Berlin

At a glance

The workshop will focus on analytical thinking: what is a good approach for focused, deep dive analysis? How can I perform explorative analytics? How can I identify the source of issues on my website using data? The workshop will present the basic workflow, general best practice plus practical examples gathered from years of experience dealing with Webtrekk customer challenges.

Who should attend

Anyone who deals with explorative analytics and debugging in their daily work.

Workshop presenters

Markus Nagel

 

 

 

Markus Nagel
Head of Consulting, Webtrekk

Markus has been working for Webtrekk for over five years. He is the Head of the Business Consulting Department. His professional focus is on analytics plus creation of KPIs and reports. He primarily works with clients from the e-commerce and finance industry.

Get support with your daily work. Get your ticket here.