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From KPIs to Higher User Engagement & Loyalty

[Workshop in English]

Thursday, 23 May 2019, 13:30-15:30 @ AMERON Hotel ABION Spreebogen Berlin

At a glance

This workshop is about the definition and usage of KPIs. Discover how to identify relevant key metrics for specific uses. Learn how to turn those metrics into meaningful insights. The workshop focus is using KPIs for interpretation and optimization of user engagement and loyalty.

Who should attend?

Analysts and anyone else who would like to expand their portfolio of key metrics.

Workshop presenters

Michael Engberding

Alexander Moll




Michael Engberding
Consultant Digital Analytics, Webtrekk

Michael has great know-how in analytics, technology and marketing. Previously, he worked for Stay Friends and Optivo. He been working as a Webtrekk Consultant since 2017 with B2B, E-Commerce and Publishing clients.

Alexander Moll
Senior Consultant Data Analytics, Webtrekk

Alexander has been working as a consultant since 2009. Previously he worked for UBS and Payback. At Webtrekk, he works with primarily with our finance and E-commerce sector clients.

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