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THANK YOU! We are looking back on a great DATA LOVER SUMMIT. We hope to see you next year.

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Data Lover Summit Program

Workshop Agenda 23 May 2019 @ AMERON Hotel ABION, Berlin

Our workshops deive into analytics and digital marketing using real cases, giving you a first-hand look at how to leverage your data.

Registration & Networking 12:30 - 13:30

Workshop 1

The Hidden Champions in Webtrekk

13:30-15:30

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Workshop 2

From KPIs to Higher User Engagement & Loyalty

13:30-15:30

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Workshop 3

Tracking made easy: Smart Pixel

13:30-15:30

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Coffee Break & Networking 15:30 - 16:00

Workshop 4

Webtrekk Analytics for Google Analytics Users

16:00-18:00

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Workshop 5

Webtrekk feeds Tableau – Introduction to Webtrekk Raw Data Analysis with Tableau

16:00-18:30

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Workshop 6

How to Deep Dive

16:00-18:00

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Conference Agenda - 24 May 2019 @ Bolle Festsäle Berlin

08:00

Registration and Networking

09:00

Welcome and Agenda

09:10

Opening Address
Steve Warren, CEO Mapp
Christian Sauer, Founder Webtrekk

09:30

6 Ways Raw Data can bring New Business Value to Existing Solutions through New Possibilities
Piotr Birketoft, Senior Digital Analytics Specialist, MAVA Denmark

09:50

Game Changer AI – How Smart Data, Algorithmics and Automation rule Digital Marketing
Peter Gentsch, Professor of International Business Administration University of Applied Science and Digital Marketing, DATAlovers

10:10

B2B Customer Journey: From “User-Centric” to “Company-Centric”
Dr. Elena Ossella De Filippo, Teamlead Digital Reporting, Kloeckner.i GmbH

10:30

Coffee Break & Networking

11:00

Predictably Outperforming – How to win the Digital Content Race in an Age of Machine Learning
Volker Smid, CEO, Searchmetrics

11:20

How to successfully integrate data sources and visualize KPIs using Live Data Dashboards
Jonas Rashedi, Head of Data Intelligence & Technologies, PARFÜMERIE DOUGLAS GMBH

11:40

ROI-driven Content Marketing
Gerrit Grunert, Founder and CEO, Crispy Content

12:00

From 100 to 1! The Art of Centralizing 100 Individual Accounts into 1 Global Account
Bernhard Richter, Digital Project Manager & Isabella Schlager, Project Manager Digital Business, Porsche Holding

12:20

Lunch & Networking

14:00

DATA LOVER Expert Panel
Michael Diestelberg – Vice President Product & Marketing| Webtrekk
Martin Sinner – Serial Entrepreneur u.a. Idealo
Jasper Sasse – Managing Director XAD spotteffects
Matthias Bettag – Digital Analytics Strategy Consultant
Marc Preusche – Founder & Managing Director LEROI Consulting

14:40

Rethinking Attribution Models with Webtrekk’s Customer Journey Analysis
Frank Piels, Customer Journey Expert, ING

15:00

Merging customer acquisition and retention: Make informed decisions throughout the entire customer journey
Dr. Markus Wübben, Co-Founder & CDO, CrossEngage

15:20

Coffee Break & Networking

16:00

Mapp & Webtrekk - Ultimate Digital Experience for Retail
Ricardas Montvila, Director Solution Strategy, Mapp

16:20

The cost of producing bad data: what it takes to build a good data culture
Stefanía Ólafsdóttir, CEO & Co-Founder Avo

16:40

Multitouch Attribution and Data-Driven Marketing at Flixbus
Kristina Lesch, Senior Marketing Intelligence Manager, Flixbus

17:00

Start-up Award

17:15

DATA LOVER PARTY

About

Our DATA LOVER SUMMIT is bringing Europe’s Digital Marketing and Analytics Experts together in the heart of Berlin this coming summer.

We’ll present a broad range of high-profile speakers who are making their mark in the digital world.

The goal of our new DATA LOVER SUMMIT is not only to give you a detailed view into Webtrekk solutions and best-practices, but also to give you cutting-edge information on the topics of Data-Driven Marketing and Marketing Efficiency, plus Data Collection, Analysis and Data Usage.

Of course, you’ll also have endless networking opportunities with over 300 other participants and high-profile speakers while enjoying yourself in the coolest location – Berlin!

Conference

See presentations full of useful tips and information on best-practices. Plus learn about new approaches and trends in our industry.

Workshops

Learn from the experts. Our workshops delve into analytics and digital marketing using real cases, giving you a first-hand look at how to leverage your data.

Party

To round off your perfect DATA LOVER SUMMIT experience, we invite you to join our Conference after-party. Meet with industry experts and potential future clients while enjoying delicious drinks in a fabulous location.

"Very interesting audience, well organized and great that everyone is speaking about using data to improve communication, engagement and sell smarter to customers."
Stefano Lena, VP Sales and Marketing Contactlab
"I heard a lot about the Webtrekk Summit as a quality event. The Webtrekk Summit received top recommendations in the past years."
Philipp Westermeyer, Founder and CEO of Online Marketing Rockstars
"The Webtrekk Summit shows the bigger picture. It’s not about an analytics tool,
it’s about understanding the digital world."
Andre Morys, Founder and CEO Web Arts

Program

23 May 2019 – Workshop (Day 1)

Workshop Day featuring small group classes held by the very Webtrekkers who design the solutions and the analysts who use them. Our workshops delve into analytics and digital marketing using real cases, giving you a first-hand look at how to leverage your data.

24 May 2019 – Conference & Party (Day 2)

  • Presentation by industry experts
  • Emerging trends in leveraging analytics to transform data
  • Best-practices in digital marketing and analytics
  • Plenty of networking time with with potential clients, partners and peers in the digital industry

350

Attendees

19

Speakers

6

Workshops

1

Data Love

Speakers


Volker Smid

CEO
Searchmetrics

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Stefanía Ólafsdóttir

CEO & Co-Founder
Avo

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Bernhard Richter

Digital Project Manager
Porsche Holding

Read more

Gerrit Grunert

Founder & CEO
Crispy Content

Read more

Christian Sauer

CEO & Founder
Webtrekk

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Isabella Schlager

Project Manager Digital Business
Porsche Holding

Read more

Peter Gentsch

DATAlovers

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Piotr Birketoft

Technical Lead, MAVA Denmark

Read more

Dr. Elena Ossella De Filippo

Teamlead Digital Reporting
Kloeckner.i GmbH

Read more

Frank Piels

Customer Journey Expert
ING

Read more

Jonas Rashedi

Head of Data Intelligence & Technologies
PARFÜMERIE DOUGLAS GMBH

Read more

Dr. Markus Wübben

Co-Founder & CDO
CrossEngage

Read more

Michael Diestelberg

Vice President Product & Marketing
DATA LOVER Expert Panel

Read more

Matthias Bettag

Digital Analytics Strategy Consultant
DATA LOVER Expert Panel

Read more

Martin Sinner

Serial Entrepreneur u.a. Idealo
DATA LOVER Expert Panel

Read more

Marc Preusche

Founder & Managing Director
LEROI Consulting
DATA LOVER Expert Panel

Read more

Steve Warren

CEO
Mapp


Read more

Kristina Lesch

Senior Marketing Intelligence Manager
Flixbus


Read more

Jasper Sasse

Managing Director XAD spoteffects
DATA LOVER Expert Panel


Read more

Ricardas Montila

Director of Solution Strategy
Mapp


Read more

Venue

The Bolle Festsäle is among one of the most impressive locations in Berlin due its special atmosphere and incredible industrial architecture. With impressive ceiling heights of up to eight meters, high steel strut windows, and cast-iron columns it’s a perfect fit for our DATA LOVER SUMMIT.

  • The BOLLE Festsäle , Alt-Moabit 98, 10559 Berlin
  • www.bolle-meierei.com
  • summit@webtrekk.com

Become our Event Partner!

Play an important role in igniting discovery, creating new partnerships and contributing to the analytics community.

Become our partner and benefit from the our increased networking opportunities to get in touch with your target audience.

Event Partners

Media Partners

Media Partner Logos

Contact

  • Kevin Helmuth, Event Manager, +49 30 755 415 121
  • summit@webtrekk.com

Stay up-to-date!

Sign up for our Newsletter to stay up to date with special offers & news about the summit.