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About

Our DATA LOVER SUMMIT is bringing Europe’s Digital Marketing and Analytics Experts together in the heart of Berlin this coming summer.

We’ll present a broad range of high-profile speakers who are making their mark in the digital world.

The goal of our new DATA LOVER SUMMIT is not only to give you a detailed view into Webtrekk solutions and best-practices, but also to give you cutting-edge information on the topics of Data-Driven Marketing and Marketing Efficiency, plus Data Collection, Analysis and Data Usage.

Of course, you’ll also have endless networking opportunities with over 300 other participants and high-profile speakers while enjoying yourself in the coolest location – Berlin!

Conference

See presentations full of useful tips and information on best-practices. Plus learn about new approaches and trends in our industry.

Workshops

Learn from the experts. Our workshops delve into analytics and digital marketing using real cases, giving you a first-hand look at how to leverage your data.

Party

To round off your perfect DATA LOVER SUMMIT experience, we invite you to join our Conference after-party. Meet with industry experts and potential future clients while enjoying delicious drinks in a fabulous location.

"Very interesting audience, well organized and great that everyone is speaking about using data to improve communication, engagement and sell smarter to customers."
Stefano Lena, VP Sales and Marketing Contactlab
"I heard a lot about the Webtrekk Summit as a quality event. The Webtrekk Summit received top recommendations in the past years."
Philipp Westermeyer, Founder and CEO of Online Marketing Rockstars
"The Webtrekk Summit shows the bigger picture. It’s not about an analytics tool,
it’s about understanding the digital world."
Andre Morys, Founder and CEO Web Arts

Program

23 May 2019 – Workshop (Day 1)

Workshop Day featuring small group classes held by the very Webtrekkers who design the solutions and the analysts who use them. Our workshops delve into analytics and digital marketing using real cases, giving you a first-hand look at how to leverage your data.

24 May 2019 – Conference & Party (Day 2)

  • Presentation by industry experts
  • Emerging trends in leveraging analytics to transform data
  • Best-practices in digital marketing and analytics
  • Plenty of networking time with with potential clients, partners and peers in the digital industry

Speakers


Volker Smid

CEO
Searchmetrics

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Stefanía Ólafsdóttir

CEO & Co-Founder
Avo

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Bernhard Richter

Digital Project Manager
Porsche Holding

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Gerrit Grunert

Founder & CEO
Crispy Content

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Christian Sauer

CEO & Founder
Webtrekk

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Isabella Schlager

Project Manager Digital Business
Porsche Holding

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Peter Gentsch

DATAlovers

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Piotr Birketoft

Technical Lead, MAVA Denmark

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Dr. Elena Ossella De Filippo

Teamlead Digital Reporting
Kloeckner.i GmbH

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Frank Piels

Customer Journey Expert
ING

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Jonas Rashedi

Head of Data Intelligence & Technologies
PARFÜMERIE DOUGLAS GMBH

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Dr. Markus Wübben

Co-Founder & CEO
CrossEngage

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Michael Diestelberg

Vice President Product & Marketing
DATA LOVER Expert Panel

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Matthias Bettag

Digital Analytics Strategy Consultant
DATA LOVER Expert Panel

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Martin Sinner

Serial Entrepreneur u.a. Idealo
DATA LOVER Expert Panel

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350

Attendees

15

Speakers

6

Workshops

1

Data Love

Conference Program on 24 May 2019 @ The Bolle Festsäle, Berlin

From 100 to 1! The Art of Centralizing 100 Individual Accounts into 1 Global Account


Bernhard Richter
Digital Project Manager
Porsche Holding


Isabella Schlager
Project Manager
Digital Business
Porsche Holding





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B2B Customer Journey: From “User-Centric” to “Company-Centric”


Dr. Elena Ossella De Filippo
Teamlead Digital Reporting
Kloeckner.i GmbH





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6 Ways Raw Data can bring New Business Value to Existing Solutions through New Possibilities


Piotr Birketoft
Senior Digital
Analytics Specialist
MAVA Denmark



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Predictably Outperforming – How to win the Digital Content Race in an Age of Machine Learning


Volker Smid
CEO
Searchmetrics




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Game Changer AI – How Smart Data, Algorithmics and Automation rule Digital Marketing


Peter Gentsch
Professor of International Business Administration
DATAlovers



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ROI-driven Content Marketing


Gerrit Grunert
Founder and CEO
Crispy Content




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The Cost of Producing Bad Data - What it takes to build a good data culture


Stefanía Ólafsdóttir
CEO & Co-Founder
Avo



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Rethinking Attribution Models with Webtrekk’s Customer Journey Analysis


Frank Piels
Customer Journey Expert
ING



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How to successfully integrate data sources and visualize KPIs using Live Data Dashboards


Jonas Rashedi
Head of Data Intelligence & Technologies
PARFÜMERIE DOUGLAS GMBH




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Merging customer acquisition and retention: Make informed decisions throughout the entire customer journey


Dr. Markus Wübben
Co-Founder & CEO
CrossEngage



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Workshop Program on 23 May 2019 @ AMERON Hotel ABION, Berlin

Our workshops delve into analytics and digital marketing using real cases, giving you a first-hand look at how to leverage your data.

Workshop 1

The Hidden Champions in Webtrekk


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Workshop 2

From KPIs to Higher User Engagement & Loyalty


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Workshop 3

Tracking made easy: Smart Pixel


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Workshop 4

Webtrekk Analytics for Google Analytics Users


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Workshop 5

Webtrekk feeds Tableau – Introduction to Webtrekk Raw Data Analysis with Tableau

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Workshop 6

How to Deep Dive



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Registration

Get your Ticket for the DATA LOVER SUMMIT now!

Venue

The Bolle Festsäle is among one of the most impressive locations in Berlin due its special atmosphere and incredible industrial architecture. With impressive ceiling heights of up to eight meters, high steel strut windows, and cast-iron columns it’s a perfect fit for our DATA LOVER SUMMIT.

  • The BOLLE Festsäle , Alt-Moabit 98, 10559 Berlin
  • www.bolle-meierei.com
  • summit@webtrekk.com

Become our Event Partner!

Play an important role in igniting discovery, creating new partnerships and contributing to the analytics community.

Become our partner and benefit from the our increased networking opportunities to get in touch with your target audience.

Event Partners

Media Partners

Media Partner Logos

Contact

  • Kevin Helmuth, Event Manager, +49 30 755 415 121
  • summit@webtrekk.com

Stay up-to-date!

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